Blogs

When it comes to email marketing, it is easy to get caught up in designing the perfect mail-out or trialling A/B testing to garner the best results.

It can then become disheartening when your campaign does not yield the results you were looking for.

While email marketing is a fantastic tool to drive traffic and improve engagement, it is important to ensure your campaign lands in the right inbox.

WHAT IS EMAIL VERIFICATION?

Verification, or email validation, is the process of verifying the accuracy and quality of the email addresses listed in your database.

While your information gathering efforts may have produced a sizeable list, it is important to ensure they are legitimate contacts.

Incorrect emails can filter their way into your mailing list for a number of reasons; a subscriber made a typo, a fake account has been used or the email address is no longer in use.

WHAT ARE THE BENEFITS OF HAVING YOUR EMAIL DATABASE VERIFIED?

AVOID EXCESS SPENDING ON YOUR EMAIL MARKETING CAMPAIGN

If you are continually sending campaigns to inactive or email accounts which do not exist, you are essentially throwing your money away.

While the verification process may shrink your email list, your costs for sending emails and storing data will also decrease.

STOP BOUNCE-BACKS

With a list clear of undeliverable and role-based accounts, you can ensure almost all of your outgoing emails will be delivered to your target market.

QUALITY VS QUANTITY

While a list of 1000 non-verified email addresses might come across as more impressive, in actual fact having 250 verified and up-to-date contacts is preferable.

This list will allow for higher customer engagement and more accurate campaign insights, as you can better target your audience’s interests and priorities.

If the audience finds your targeted emails more relevant to their needs, you are more likely to convert a sale.

The bottom line: you will be using your resources more efficiently.

SAVE YOUR REPUTATION

Your sender score can be affected depending on how often recipients flag your email as spam, as well as how often your outgoing emails bounce back.

After the time and effort you have spent creating your campaign, the last place you want your emails landing is in the spam folder.

A cleaned list will ensure your emails do not bounce back, or land in a role-based inbox. These can be problematic if one person using the shared inbox has signed up to receive your updates, while another might mark it as unwanted spam.

HOW DO I ENSURE MY MAILING LIST IS VERIFIED?

At Telestar Marketing, we understand your time is precious.

With a stellar reputation for our database cleansing, data verification and data scrubbing services, Telestar Marketing will ensure your data is up-to-date and poised to target prospective customers.

By outsourcing your data quality services to our experienced team, you can concentrate on other areas of your business, while we improve your efficiency and lower your operating costs.

NEED HELP FAST-TRACKING YOUR COMPANY’S LEAD GENERATION ABILITIES?

At Telestar Marketing, our telemarketing Perth team have years of experience and a proven track record of successful B2B lead generation.

Using market research, customer service surveys and appointment setting services, we can generate quality leads to ensure your business thrives.

Our Perth call centre will help to unlock potential customers for your product or service across a wide range of industries; including finance, mining and real estate.

To find out more about our Perth telemarketing solutions, get in touch by calling (08) 6444 1747.