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There is often confusion surrounding the concepts of telemarketing and telesales. Some people use them interchangeably, which is inaccurate. While they are similar, the main difference between telemarketing and telesales is what they set out to achieve. Here are the main differences between telemarketing and telesales.

What is the difference between telemarketing and telesales?

Telesales refers to the service of selling products or services to a customer by telephone, while ‘telemarketing’ is used as an umbrella term that involves any task that uses phone calls to connect with potential customers. Therefore, telemarketing encompasses identifying key prospects, lead generation, market research, and appointment setting. It can be said that a telemarketing campaign generally prioritises building a rapport with prospects above all.

As a business, deciding whether a telemarketing or telesales campaign is best for your company depends on the results that you wish to achieve. However, it is safe to say that telemarketing has many uses. 

The many uses of telemarketing

Appointment setting

At Telestar Marketing, we understand that appointment setting is important because it’s our job to create not just leads, but sales too. Therefore, we provide high quality B2B sales appointment setting, meaning that on average our customers convert 30% of our sales appointments into new business. 

Attending regular, well-qualified appointments is essential in increasing your business’s sales. After all, when prospects have busy schedules, it takes a compelling reason to convince them to invest their time in meeting with potential new suppliers. This is where Telestar Marketing steps in; we engage in genuine conversation to build a rapport and learn about the prospect’s needs, wins, and the timing of their requirements. This ensures that when you attend the appointment, the prospect is already knowledgeable of your solution and has a positive first impression of your business. 

Lead generation

At Telestar Marketing, we follow a tried and tested process to achieve B2B lead generation, which can be defined as the successful generation of business interest into your products and services. First, we carry out market research to identify and evaluate your target market, competition, and market trends. This allows us to position your product or service in the best possible light. 

We then profile the identified decision maker or key influencer to identify their pain points and how your business addresses these issues. We prepare our pitch, liaise with your business on how you want us to report findings, and only then do we pick up the phone. Throughout this process, our telemarketers will keep in contact with your business to ensure the highest quality is being maintained. 

Trade show/seminar follow up

A professional telemarketing company can be a significant help in assisting your business reach your trade show goals. At Telestar Marketing, we ensure that your business achieves the best return on investment not only in terms of cost, but also in terms of branding your product or service and establishing new relationships with other businesses. 

We do this through extensive preparation, follow up, qualifying all your leads, scheduling meetings and conference calls, comprehensive reporting, and managing leads. Therefore, our trade show/seminar follow up helps businesses increase trade show attendance and effectively utilise the trade shows to generate new business.

Hire a Perth telemarketer
Appointment setting, lead generation, and trade show/seminar follow up are only the tip of the iceberg when it comes to the many uses of telemarketing. At Telestar Marketing, our experienced Perth telemarketers are also experts in cold calling, database cleansing, and market research. For Perth’s most trusted telemarketing company, contact Telestar Marketing through our website.