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With the end of the financial year fast approaching, now is the time to take stock and reassess your business lead generation strategy.

With the new financial year lying in wait, it is time to decide which baskets you want to put your eggs in – and telemarketing should not be overlooked.

While many businesses are solely relying on social media marketing to reach their audience, the key to success is running simultaneous campaigns for a more personalised and comprehensive approach.

When it comes to appointment setting, populating a database with decision-maker names, or filling seats at an event, no other contact method is more direct or effective.

WHAT ARE THE BENEFITS OF IMPLEMENTING TELEPHONE MARKETING INTO YOUR CAMPAIGN STRATEGY?

• Acquire fast growth at large distances

Telemarketing can rapidly uncover quality leads due to its personalised nature.

Our friendly sales team are able to offer your target audience a wide range of options and opportunities to produce an immediate outcome.

Not only does this allow for a fast response, but it also increases the likelihood of reaching the decision maker.

While social media is casting a wide net, a telemarketing call uses a direct and personal approach, which is more likely to generate more interest in your product or service

• Immediate Feedback

Through cold calling, you can quickly discover constructive and quality feedback on your campaign.

Instead of relying on quantitative information gathered from Google adwords, email marketing or social media marketing (in the form of clicks, unsubscribes, etc.) our team can pass on qualitative information straight from your potential customers.

Through direct communication and customer service, our telemarketers can give quick responses regarding their questions and needs.

• Reconnect with your existing customers

Through our lead generation services, it is not only easy to discover new customers, but is an excellent way to follow up with your existing ones.

Keep them interested by talking them through your new offers on products and services and ensure their ongoing satisfaction.

Keep them interested by talking them through your new offers on products and services and ensure their ongoing satisfaction.

• Measurable results

Telemarketing can paint a detailed picture of your campaign’s success, as you are able to analyze, measure and report individual concerns.

It is also dynamic, as our sales team can adapt to use the techniques they find most effective.

While both social media marketing and telemarketing offer huge potential separately, however their full power is harnessed when they are used together in a comprehensive strategy.

The end of the financial year is also a great time for our team to tidy up your data, to maximise your efficiency and start fresh.

TELESTAR: THE PERTH TELEMARKETING SPECIALISTS

Telestar Marketing is a Western Australian telemarketing provider, specialising the generation of leads for real estate agents and businesses in the financial sector.

Our Perth call centre has been operating for over fifteen years and has been instrumental in helping Australian businesses grow through our dedicated and results-driven services.

Our company was founded with the aim of providing a local B2B telemarketing agency with a strong focus on return on investment, a key ethos we still strive by today.

Get in touch with the Perth-based telemarketing team today on (08) 6454 0290 or 0404 039 090 to unlock a whole new world of potential in the new financial year.