SAY NO TO THE SCRIPT: WHY UNSCRIPTED TELEMARKETING IS BEST
Scripted versus unscripted is an ongoing debate in the telemarketing world. While both have their positives and negatives, at Telestar Marketing, we believe that unscripted telemarketing is the way to go in order to achieve the best results. Here are the main reasons why it’s time to say no to the script and embrace unscripted telemarketing.
THE UNSCRIPTED APPROACH ALLOWS PERSONALISED CONVERSATION
Unscripted telemarketing typically works best in a B2B telemarketing environment as it offers the highest chance of conversion. The main benefit of unscripted telemarketing is that it allows the conversation to flow naturally and allows the telemarketer to cater the conversation according to the client’s wants, needs, and doubts. By speaking freely with the client, the customer can instantly begin to build a rapport and get to know the client without the pressure of following a rigid script.
Telemarketers who are experts in the art of unscripted conversation are able to understand the client’s needs and adjust the conversation accordingly within minutes. This requires years of training and experience, as being an unscripted telemarketer is nowhere near as easy as some make it sound. The reality is that unscripted telemarketing requires an impressive skill set, such as the ability to genuinely listen and draw from past conversations.
YOU DON’T WANT TO SOUND SCRIPTED
Yes, this one is a bit obvious, but no matter how conversationally a telemarketer delivers the scripted approach, the customer can probably tell that they are reading from a script. While scripted telemarketing is typically the safer option for new and inexperienced telemarketers, it runs the risk of sounding ingenuine and monotonous. This leads us to the next benefit of unscripted telemarketing.
HIGHER CUSTOMER SATISFACTION
It’s no surprise that unscripted telemarketing leads to higher customer satisfaction. Think about it: would you prefer to be treated as just another number in a long list of leads, or as an individual with unique traits, wants, and questions? Potential leads are able to tell when they are listening to a generic scripted sales pitch and therefore, it’s likely that they will be more interested when they are approached in a personalised manner that takes into account their specific requirements.
SOLUTION: DON’T USE A SCRIPT BUT BE PREPARED!
While unscripted telemarketing may work for some, we believe that unscripted telemarketing truly allows your business to thrive. At Telestar Marketing, our Perth telemarketing team have years of experience and a proven track record of successful B2B lead generation. Our experienced telemarketers prioritise getting to know your business, your prospects and your goals to ensure that we professionally represent your organisation while doing what we do best. To find out more about our lead generation and telemarketing services, get in touch with our Perth telemarketing team today.