Tips to improve cold calling and lead generation In spite of the fact that in the past pushy salespeople and poorly trained marketers have tarnished the image of the phone, I still believe that smart cold calling is still a very useful lead generation tool. Studies by leading marketing research firms show that 92% of B2B buyers…

It is said that words account for only 7% of a message. The challenge for telemarketers is getting their point across when they can’t use body language or visuals. 93% of their message must be communicated through the voice.