As we approach the end of 2019, it is important to find the time to assess your business from all angles and take note of the areas in which you have succeeded and identify the areas which require improvement in 2020.  While many may turn to analytics and sales figures to deduce what worked and…

There is often confusion surrounding the concepts of telemarketing and telesales. Some people use them interchangeably, which is inaccurate. While they are similar, the main difference between telemarketing and telesales is what they set out to achieve. Here are the main differences between telemarketing and telesales. What is the difference between telemarketing and telesales? Telesales…

At the best of times, telemarketing is a misunderstood and negatively stereotyped form of marketing. For many people, it’s synonymous with

With the end of the financial year fast approaching, now is the time to take stock and reassess your business lead generation strategy.

Telestar Marketing is one of Australia’s leading telemarketing companies, delivering B2B telemarketing services that help countless

As the name suggests, database cleansing is the process of spring cleaning your data. It involves organising your data record, discovering

The rise of social media and digital platforms has opened up a whole new avenue of possibilities for modern companies looking to reach and

A successful B2B lead generation campaign doesn’t just focus on generating leads, it focuses on generating sales. A well-executed lead