With Christmas lurking around the corner, now is the time that many businesses find themselves winding down in anticipation of the holiday season.  Telestar Marketing director Luana Martin said while it is easy to slip into the vacation mindset, it is important to look to the future in order to hit the ground running with…

With today’s emphasis on digital marketing, many believe that cold calling is a dying art. However, when executed with the right approach and attitude by experienced telemarketers, cold calling is an effective method for landing new sales and clients. If cold calling appears to be unsuccessful in helping your business grow, this could be due…

It’s no secret that telemarketing has a certain image in the popular media, and let’s face it, everyone has their own ideas about what telesales people actually do and what makes a good salesperson. But the real truth is… Most of these myths about telemarketing techniques simply aren’t true! So in today’s post we are going to…

When it comes to email marketing, it is easy to get caught up in designing the perfect mail-out or trialling A/B testing to garner the best results.